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Product-market fit automation tool for smes

Hello everyone,

During the last few years, thanks to my experience working at Google, I have been helping friends that own small businesses to some testing of product-market fit online.

Everything started with a friend who owns an electronics retail store and wanted to sell excess inventory via a sweepstake. To test the concept I put together a basic "A/B testing stack": created a throwaway logo, unbounce page, connected analytics, hotjar, and launched a very small Google Ad campaign.

The concept (sweepstakes) worked so well that with the small validation we did he went and raised a small seed round (I got some equity!) - this caught the attention of other SME owners and they have asked me to do the same tests for them

Now, I don't want to have a marketing agency nor these sme owners can afford it, which got me thinking: what if we could automate the whole process:

  • create a throwaway logo and brand
  • create an unbounce (or any other type of) page
  • connect to a Google/ FB Ads and analytics account
  • pre-configure the whole thing
  • launch the experiment

I have toyed with the idea, presented it to a bunch of people, and everyone got so excited that I have had even some proposals for investment in my project. However, to be honest, it has been long since I'm not in this A/B testing, digital marketing world

So the questions for you dear folks is

  • Do you think this concept of automating the creation and the digital marketing stack makes sense? don't think of you and me given that we probably take 10 mins doing this. Think of the guy who owns a small sportswear store in rural Spain, wants to do promotions online but does not have the slightest idea how to do it and no budget for agency/ web designer
  • have you seen products that do the same?

Sorry for the long post and thanks for your feedback

on June 1, 2020