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7 Comments

Re-did our landing page, looking for feedback!

https://chatkitty.com

chatkitty.com

submitted this linkon May 3, 2022
  1. 2

    Hey Aaron!

    Awesome work on Chatkitty!

    The main feedback I have is that you really understand who you are talking to (technical decision-maker). This is super cool! It feels like you are really making the effort for knowing who is the visitor, and as a visitor, I feel you know how to talk to me.

    Now, by the end of the landing page, I still have a few doubts about how it compares with other solutions (like Intercom) and what it does better than the others.

    I tried to elaborate a bit more with audio messages here to convey my thoughts while discovering the landing page. You can find them here: https://www.vero.fm/page/recqjp5zBCDq6tUqw/

    Hope that helps!

    1. 2

      Thank you so much Ben for the detailed review and feedback. I listened to your recording, and there are a lot of insights there. I really appreciate it!

      We don't compete with Intercom - instead, we provide developer tools for product teams building user-to-user in-app chat features. Similar to the features you see in social apps like Facebook Messenger, Snapchat, and WhatsApp, or collaboration apps like Discord and Slack.

      I can definitely make our target use-cases clearer.

      1. 2

        OK, got you now!

  2. 2

    Hi Aaron,

    Overall I think it looks awesome! I don't really see any major issues, but here are some (subjective) thoughts:

    • Title: Not sure if it's best to have the word "build" as it takes away attention from "premium chat", which is think is the more important piece of information here. I would consider playing around with which word is focused. Particularly since the word chat is so small, it took me a bit to find it.
    • **Hero image/animation:" Your animated chat messages look very nice. However, you can consider putting in an image of an actual chat widget, as that will communicate the key information more quickly.
    • Product images: Related to the point above.. a lot of your images are a bit abstract and I would really like to see more images with full details. Give me the product more quickly, so that I can see if that is something I want to try. Using the dribbble-esque style of images looks nice, but I think in some places you should just show the actual product, so that I don't have to wonder what it looks like.
    • Customer stories: The fact that the stories are slowly moving makes them a bit hard to read. If I can manually stop the animation and scroll the list, it might not be a problem. I know animations look nice, but for something that requires a lot of reading, might be better to keep it simple or give better manual overwrites.
    • Chat widget: Does your product come with a little chat widget icon in the bottom right corner (like Intercom)? If so, I was expecting it to be wired up and usable on your site. That would give me a very quick access to a demo.
    1. 1

      Hey Raden, Thanks! Appreciate the feedback as well.

      Our product doesn't have a customer support chat widget as we provide APIs and SDKs for developers building user-to-user in-app messaging into their own apps.

      I can add a gallery of products our customers have built using our API as a showcase. That might help make the product description more concrete!

  3. 2

    Hi Aaron, great work on your landing page! I don't have much feedback other than a few small nitpicks:

    • Headline animation: I know they're really popular, but I personally get a little frustrated waiting for the typing animation in the headline. It means I'm not able to read the headline immediately, and I'm not sure when all of the headline variations are done (and looping again from the beginning). I wrote blog post a few weeks ago that has a couple of alternatives: https://www.glance.fyi/blog/animated-headline
    • Testimonials section: It was hard for me to read the testimonials because they were scrolling by. I would consider removing the animation so they're easier to read.
    • Use cases sections: When I click on one of the use cases, it immediately expands that section of text and updates the image. It felt a bit abrupt. I think it could feel a bit more smooth with a subtle ~200ms transition.
    1. 1

      Thanks for the feedback! I can make the transitions smoother and tone down the testimonial animations. I'll check out your blog post as well. :)