Reaching out to people for user interviews?
For user interviews, should I tell people I'm building a product in the same space when I first reach out? In either case, is there a meaningful impact on people saying yes/no?
For user interviews, should I tell people I'm building a product in the same space when I first reach out? In either case, is there a meaningful impact on people saying yes/no?
Highly recommend reading The Mom Test - it'll really help with making sure your user interviews net good information for you.
Instead tell them you are trying to find a better solution.
People have problems. They look out for solutions.
Thank you, just updated my pitch :)
I suggest not to mention your product if possible during your first call. Instead say that you're currently conducting research and would like to get some information about how they work or some topic in the field you are researching. You are looking to validate the problem at this stage, not the solution.
I also suggest all founders to learn a bit about UX Research methods to make sure your user interviews can be as productive and objective as possible.
You can write a discussion guide to help you conduct better user interviews.
This may help - https://www.youtube.com/watch?v=VA3vyyGpfWw
I've made 70 customer development calls for various startups, can teach you everything I learned about Lean approach over the years. Let's connect on Twitter.
Agreed with sachingk here. Tell these folks that you think you can make their experience better and just need a bit of their time to validate your concepts. Most people will be willing to chat.
If they aren't, offer them about $50 dollar for 30 minutes of their time. It's not controversial. A lot of people only want to trade their time for a bit of cash, and a small amount like $50 can go a long way in getting their attenion.
Corporate user groups I’ve joined usually pay between $100–250/hr for interviews. Indiehackers usually reward me with with some sort of discounted LTD.
You can probably find some users to interview for free. Many people are willing to help out once. But if you want them to help again in the future, you need to reward them. Same goes with family, friends, and colleagues who help you—treat them to a nice dinner. Make them feel appreciated and valued. They’ll gladly help you again.