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Real conversations, zero users. Something isn't working and I don't know what.

Two weeks ago I posted here about launching BrandClover, and again about not knowing if anyone would actually pay for it. Both posts got genuinely good comments, people pushing on real assumptions, sharing smart ideas, actually thinking through the problem with me. I've had some of the best conversations about my product since I started building it, right here.

And not one person has actually gone and used it.

I don't know if that means the ask itself was unclear, if I'm posting in a place full of people who build tools rather than people who need one, or if I'm just missing something obvious that's staring me in the face. I'd rather find out than keep guessing.

So genuinely, if you've read either of my last two posts and didn't try it, I'd love to know why. Not to convince you otherwise, just to actually understand what's stopping people. It's free, trybrandclover.com, if you want to look at it and tell me exactly where it lost you.

on July 23, 2026