Referrals Take Many Forms What makes spontaneous referrals 👇 🌟

Companies should focus on creating a process that forms a story in people's daily lives, which they can share with others.

People who refer for B2B SaaS startups market processes and metrics.

People who refer for accommodations/housing market amenities, food, locality, and furniture.

People who refer a food item talk about stark contrasts in taste preferences and preferred options, creating a motive to try new options.

People who use AI tools talk about how easy the process felt, not just about productivity.

People who refer to design tools talk about creative features that are easy to use.

People who quit smoking market their process of quitting smoking.

This is what I am following for spontaneous referrals. Comment your thoughts.