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Release day is tomorrow. Here's the 3 weeks I went quiet for.

Haven't posted since June 3 - head down getting Pace, my Couch to 5K app, over the line. Quick catch-up:

  • Finished the build and submitted to the App Store.

  • Reworked the landing page for launch.

  • Got rejected. Reason: my screenshots mentioned pricing - the word "free" and a discounted founders offer. Turns out Apple treats "free" and any discount as pricing, and pricing isn't allowed in screenshots. Reworked all six, resubmitted.

  • Approved. Released the build today - quietly. It's live, but I'm not announcing until tomorrow night.

  • Spent the last few days on the unglamorous stuff: swapping landing-page links, $100 in Apple Search Ads, scheduling a thank you email to my beta testers, drafting launch posts, scheduling a Product Hunt launch.

Tomorrow evening is the real push. One-time purchase, no subscription, free core journey - built solo around a day job, by someone who's honestly still learning to run himself.

Equal parts excited and terrified.

For those who've launched: what's the one thing you wish you'd done before launch day that you only saw afterward? Trying to close blind spots while there's still time.

posted toAvatar for product Pace: Couch to 5K Run Coach
Pace: Couch to 5K Run Coach