Roast my landing page 🔥🔥

Howdy Rem,

I checked out CalWise and my initial take is it looks good. Booking is a popular industry with a lot of competition, but there is still room for another.

1. Competition
To compete with all the other booking apps you need to start by niching down. Find an industry or user type that you know well and can build for.

2. Foundations
The foundations of the layout and design are there. The design is clean and clear. Relevant content is there. But there is a lot missing. This is my typical recommendation for a Landing Page. Doesn't all have to happen at once, but build the feature sections over time:

Above the Fold:

1. Hero Section
   1.1 Headline
   1.2 Subtext
   1.3 Visual
   1.4 Social Proof
   1.5 CTA

Below the Fold:

2. Logo Farm
3. Testimonials
4. Product Demo
5. Features and Objections
6. Use Cases
7. More social proof
8. FAQS
9. Pricing
10. 2nd CTA
11. Founder's note

3. Early Access
The early access buttons should go directly to the Typeform signup. Don't send users to another page that says the same as the homepage.

4. Users
I see pics and tweets about people that use the app. But I feel skeptical that they are real. Not sure what the improvement would be. Will have to think about it

5. Investigate Competitors
Investigate your competitors to see what they show on their website.

6. CTA
• Change all CTA text to "Get Early Access"
• Then add an object counter like "Early access rolling out to new users each week". Something so people have an idea of how long they will have to wait.

I previously reviewed a number of Landing Pages with similar content like CalWise. Check it out if you like: Landing Page Reviews

Also, if you'd like to discuss in person grab a time slot on my calendar: 30-Min Free Consulting