SaaS Content Plan That Delivers

When you plan out what contents/pages to create for your SaaS, you need to make sure the plan's meant to-

• Show off the product's capabilities?
• Caters to the demand of potential users?
• Maximizes SEO ROI?

Two Notes-

First thing first, it's CAN'T BE only your competitors who'd cue you into what pages to create.

It's not also your only product's FEATURES, USE CASES only.

It has to be what your ICP DEMANDS.

Your features need to be wrapped around with user's pain points, and address to HELP the users do more with your product.

Secondly, you gotta incorporate the ToFu-MoFu-BoFu funnel positions across your contents, and design a sales funnel to stitch between the funnels.

For example-

1. BoFu- Landing pages(feature-based, use-case based, industry-based)
2. MoFu- Competitor based(vs, alternatives) blogposts, Freemium tools, Downloadable templates
3. ToFu- User persona-based solution or knowledge articles, Advertorial articles(how-to)

The job of the ToFu pages is to increase visibility, the MoFu pages help you capture leads and push them into a sales funnel(using email CRM), and BoFu pages will directly draw signups.