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5 Comments

SaaS Landing Page Feedback Needed!

If I could get some feedback on my landing page, it would be much appreciated!

Here is the link below:

https://www.patturn.io/

Thanks in advance!

on March 19, 2020
  1. 2

    Site is very slow https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.patturn.io%2F&tab=mobile

    • I liked a fixed navbar
    • Needs a CTA that sounds out in the navbar
    • CTA needed in the header
    • Way too much text
    • Blog is there to get customers to your site, not the other way. Remove the blog posts from the landing page.
    1. 1

      Thanks for the feedback!

      We're trying to reduce the text of our landing page but it's been tough trying to break down a complex system into simple terms. Do you have any advice for this?

      Based on the "Page Speed Insight", we removed the blog on the front part of the landing page and put it on a different page entirely. Hopefully this should improve the speed of the landing page!

      Thanks again for the input and feedback!

  2. 2

    Looks amazing!
    I would suggest adding the pricing plans somewhere on the page.

    Before signing up for a demo, I'd like to know what is the price range of the product.

    If I don't know how much it would roughly cost me (and if I can afford it) it's hard to convince myself.

    I know nothing about inventory management though.

    1. 1

      Thanks for the feedback!

      We're currently working a pricing structure but there isn't any benchmarks is related to area of work we're in.

      We're an end-to-end inventory management system which means that it covers all bases of buying, processing and selling your products on Ebay/Amazon/Shopify.

      Normal inventory management systems only cover 1 base, while we're trying to cover them all!

      Please let me know if you have any further questions!

  3. 1

    Your missing benefits, especially at the top of the page. It simply states, generically, what the product is. But why should people want it? What will it do for them? I assume you've done some work before building this to identify pain points, challenges, etc. So use that. Speak to the problem you're solving in the headline.

    A good way to draw out some benefits is to shift the focus of the page from the product to the prospect. What will each of the features do for them? How is it going to make their lives better, easier, etc.?

    The copy is a bit too boring. I know that you're not trying to entertain, and I'm not suggesting that you need to be off the wall or unprofessional. But you should lose some of the jargon and try to sound more conversational.

    Consider a line like "Patturn is an end-to-end returns and inventory management software that provides superior supply chain and omnichannel solutions." Do you know anyone who actually speaks that way in conversation? When you write, imagine that you're having a conversation with an individual. It helps to picture someone in your mind and read the copy out loud when reviewing what you wrote.

    Your CTA is a bit confusing because the messaging is a bit mismatched. The copy says to join the beta test but the button says to schedule a demo. Which is it? Make it clear to users so they know what to expect.

    When you do pick one, write the page with that end in mind. For instance, if the goal is to get someone to view a demo, you don't need to sell them completely on the product, just on taking that next step. So you'd want to convey the benefits of the demo and tease what they'll see/learn.

    I would also get whatever CTA you decide on up into your hero section. You want people to know right away what you want them to do.

    Finally, this is a bit more subjective, but I'm not crazy about the font. It doesn't convey modern or high tech, in my opinion.

    Hope that helps. Best of luck!