See how to make your website easy to scan by your users.

Hi, Indie!

Here is a great example of how Phantom Busters does it.

They have a very minimalist website with slick typography.
The website is clean without any unnecessary distractions.

The beauty is in the very well-crafted text with bullet points that quickly explains the benefits to the customer.

For example, instead of typing:
We have hundreds of ready-made automation to make your life easier.

Just write:

Everyone will understand the benefits themselves. You don’t need to explain it.

People don’t read websites, they scan them.
So if you follow this method, your site will start to be easy to scan and find relevant information.

But, there is a catch.

To create such copy, you need to really know your customers well and understand their pain points. How to do it?

The best way is to talk to them. Let them tell you what they care about, and then you can create copy around that.

When you get to know your customers, you start targeting their needs like a sniper.
With bullet points ;)