Selling a "methodology". Is it a good idea?

Hey all! I recently fell in love with Linear's approach to taking a huge market (project management software), and selling a product with WAY less features, but tacking on a methodology that explains WHY you don't need all those extra features.

You can take a look at their approach here: https://linear.app/method

I'm in a similar situation with Qvault, where basically I'm selling "Our method to Become a Software Developer" and I explain why I think degrees, bootcamps, and code academy are doing it wrong, and why my simpler tool/curriculum is right for a certain niche of users.

Here's the page I'm working on: https://qvault.io/method/

I'm interested if you guys think this is a good approach to niche down further. Essentially only picking up the customers that agree with your philosophy.