Happy Friday all!
I've just reviewed 100s of other welcome emails in prep for sending the first welcome email for my product, so I'd like to share my learnings with any of you in the same place.
Feel free to share via email if you prefer.
Great initiative @krupali!
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Expect to hear from 2 kinds of makers:
Successful Makers talking about their first profits.
Young Makers bubbling with passion.
As I interview these 2 types of makers, I’ll be dissecting what separates successful makers from the ones who have yet to succeed, like a forensics expert.
🔥 Newsletter OKRs
Who said Newsletters couldn’t have OKRs? They’re still a work in progress, but this is a rough idea of what I’ll try to achieve:
Inspire 5000 makers by the end of 2020
Create a Junto for driven makers to get their first profits and beyond
To get there, I’m going to need all the help I can get. From maker to maker, I sincerely seek your help. We’ll get there together, and level up together, one newsletter at a time.
Get Interviewed for visibility;Inspire other makers
For Young Makers
Do you have a side project you’re working on? I would love to interview you. Get visibility in front of other makers who can help to spread word about your product. You’ll also get your product in front of successful makers who might be able to advise you on how to get to your first profits. Every bit of help and advice goes a long way.
Successful Makers
I’d love to interview you as well. I will work with you to craft a story that’s going to inspire many more makers. You’ll be paying it forward, and building a personal brand.
Contact me
You can reach out to me in any of the following ways:
My email zhchuan.2016 <at> gmail <dot> com
My twitter at twitter.com/gabrielchuan
Telegram me here.
Some housekeeping...
If you can’t find the newsletter, check your spam folder. And please mark this address as ‘not spam.’ If the newsletter isn’t in your spam folder, either, you should look in the Promotions tab.
You can always see everything on the website.
Thanks again, and please tell a few friends if you feel like it.
Thank you @gczh :) I've summarised my feedback below, let me know if you have any queries.
2: Intro: always good to start with thanking or welcoming your readers so it's good you've covered that - you could also add the scheduling of your newsletters (weekly, monthly, etc.) if you have that confirmed and if you don't then you could say they're shared "regularly" or the regularity isn't confirmed yet
Thanks, @krupali ! I've sent the email to your address. The product is : https://www.reschedule.app . Look forward to your feedback.
No problem @girishw - I've replied to your email :)
Thank you so much! I have implemented your recommendations.
I’d love to read your findings
navin@kingmailer.co
I've shared most of my findings on this post :)
Hey @krupali, Thanks for starting this.
Our product is in private beta stage. So I'm sending early access email to people who requested early access. I make some changes based on the information they provided. But I use the following format as a base.
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Subject: Early access to Dorik.io (Beta)
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Hi Name,
My name is Mizan, Co-founder of Dorik. Last week you've signed up for early access to the beta version of Dorik. I would like to thank you and excited to give you access to it. Here is the registration link for the early access [link].
To get started with Dorik, you can follow our onboarding video [link]. We also have extensive documentation on getting started [link].
If you need any help you can contact via live chat on the dashboard or just sent me an email.
Thanks,
Mizan
-----------------------
I would love to know your feedback to improve it.
I just noticed one type - in the second sentence it should say "last week you signed up..." - perhaps get a friend to proof read before sending :)
Hi @mizan, no problem, happy to help! Thank you for sharing the context and landing page.
Thanks a lot for your feedback. Really helpful for us. 🙏
Hey @krupali, this is a great idea. Do you think you can share what are the key components that make a great Welcome Email? Currently in the process of trying to figure some out.
Hi @gordon, thank you :) I've read lots of articles and newsletters and concluded on the components below for the welcome email I'm sending, I should highlight that there could be more (or less) and it may be different for you depending on your product. All the best!
This is great @krupali. Thanks for these tips.
Hi Krupali,
Thank you for this :) I'm quite new in SaaS so I wonder how people will read this:
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Hi there,
Thanks for signing up at https://targetaudience.app! My name is Sjors and I'm currently building targetaudience.app. I've been a developer and marketer for several years now and I'm gonna help you find the right tone of voice for your copy🔥
First, let me know in a quick reply what your biggest challenge currently is with copywriting.
Just email me the number or what your biggest challenge is. Also if you like you can send me a link of your landing page or blog post and I take a look a the content personally😄
Remember, with the current situation with COVID-19 there are a lot of people bored and looking for good content. This is the time to make your website famous!
Stay safe,
Sjors
Hi Sjors,
Thank you for sharing!
I've understood the purpose of your email to be understanding your users' pain points, please do correct me if I'm wrong though. I've summarised some of my thoughts below:
Header: if you haven't already, think of a catchy header as this will encourage more people to open the email
Introduction: I think it's really nice to provide a personal background as it can help to build rapport with the reader
Content: I read the request for action a few times but I don't fully understand what is required of the reader, some questions which came to my mind were:
Conclusion: I like that you've ended by reminding readers why this is important and relevant now
Bits to add: you may have considered these bits already but just in case I've listed a few items you can add to your email if you like:
I think overall you might benefit from someone proof reading the email, just to help with grammar and language. I can help if needed :)
Hope this is helpful for you!
Thank you so much for your detailed feedback! And good to know that the CTA is not clear enough right now. I want people to reply with the number corresponding to the challenge they have. So this can either be 1 or 2 or 3 "fill in your own challenge".
I think I'll add a photo to the email as well to make it a little bit more personal. I might send you a new version when I'm ready ^^
Hi Krupali,
Here's mine. My goals with it were to help the new user with getting started using the service while keeping it personable and warm.
I'd welcome any feedback.
Jon
(Hello to a fellow First 100 Club member!) :-)
-----------------------------------------------------------------
Hi X,
Thank you for signing up for Excepticon! I trust you'll find this service valuable in identifying and eliminating exceptions in your .NET applications and services.
Getting started with Excepticon is as easy as 1-2-3:
For more detailed instructions on how to get up and running, refer to the Excepticon documentation here.
Don't hesitate to reach out to me if you run into any issues using Excepticon or you have any feedback. I want Excepticon to be a valuable tool in your toolbox!
Sincerely,
Jon from Excepticon
jon@excepticon.io
I forgot to mention one other point... on the user guide, it might be useful to get a friend or current user to give feedback on the guide to do a sense check. Again you might have done this already but I just had the thought so I wanted to let you know.
Hi Jon,
Thanks for sharing! I love how small this world is :)
This is a really well structured and understandable email. I must say I've been reviewing more welcome newsletters so some of my feedback may not be applicable but I've shared my thoughts:
Header: if you haven't already, think of a catchy header as this will encourage more people to open the email - I guess people will open your email as they've signed up to use it already so this may not be as crucial
Greeting: I like the idea of making it personal like you've done with "Hi [insert name]"
Content: the 1-2-3 guide makes it simple for the user which is good and the link for the further guides is great - this way they are able to answer as many questions as possible on their own
Conclusion: it's a lovely idea to offer support and request feedback - I'd highlight here how users can do this e.g. twitter, email, chatbot, etc. as this will not only help the user find the best route in but it'll also help you to think of the best support channel you can provide
Bits to add: you may have considered these bits already but just in case I've listed a few items you can add to your email if you like:
I hope this helps you!
Yes, it's a small world indeed! :-)
Thank you for your feedback - this is all great advice and you've given me several things to think about.
I especially like your suggestions that would make it more personable, especially since I'm trying to position myself as an indie-hacker-run-service and not a faceless company.
Thanks again!
Jon