Send that email

As a developer sometimes it's tough to say this out loud but developing Microstartups is 30% Marketing, 25% Sales, 30% Customer Service, and 15% Tech. Sometimes I focus so much on my love for building products I forget the key components of building businesses. Anyway, developing leads and sending cold emails/ direct messages is a numbers game. It's about volume. Fortunately for me, I live in a major city (London) where I can generate lots of warm leads.

Here's a preview of my copy, I have two versions. The first was my original and the second is the modified version created by a friend that has experience managing these emails for companies:

Original:

Subject: Would you like a Free Website for {Company Name}?

Hello {Company Name},

My name is Dominic, I am the founder of Dominic O Norton Ltd, a London based mobile and web design agency.

I want to offer {company name} a free website design and maintenance package! Why? Because currently our research and development team are exploring a new venture similar to a “Groupon” concept and we want to work with you. 

We are seeking quality food and drink establishments like yourself the opportunity of partnering with us. In return for a free website and maintenance, we are asking you to sign up for our discount scheme offering customers discounts on your food and drinks (the discount options are open to discussion but initial ask would be a 25% discount on hot beverages to customers who present a code.

We believe by offering this discount, as a proven business strategy, it will draw in more customers, increase sales as well as offer opportunities for up-selling, and building a positive reputation.

This discount will be earnt from our site, be a great deal for your customers, and overall offer the potential for higher revenue.

Would this be of interest to {company name}? If so, Can we schedule a call to discuss more?

Kind regards,

Dominic

Modified:

Subject: Increase Sales and Marketing opportunity for {Company Name}?

Hello {Company Name},

My name is Dominic, I am the founder of Dominic O Norton Ltd, a London based mobile and web design agency.

I am writing to reach out to you with a great opportunity of teaming up on our new venture which is currently in development.

We have developed a “Groupon” style concept, and are 
seeking quality food and drink establishments like yourself the opportunity of partnering with us.

When you sign up to our site, you will join other quality establishments in a “discount scheme” offering customers a deal on your food and drinks (the discount options are open to discussion but our initial ask would be a 25% discount on hot beverages to customers who present a code.

We believe by offering this discount, as a proven business strategy, it will draw in more customers, both new and existing, increase sales as well as offer opportunities for up-selling, and building a positive brand reputation.

This discount will be earnt from our site, be a great deal for your customers, and overall offer the potential for higher revenue to you.

Would this be of interest to {company name}? If so, Can we schedule a call to discuss more?

Kind regards,

Dominic

Regardless of whether the first or second is better the most important thing is to SEND THAT EMAIL & MAKE THAT PHONE CALL to onboard people to your platform.