SEO Competitor Analysis Template[Link, Content and EEAT]

Few months ago, Ambient AI(Y Combinator W17) hired us for their SEO content strategy and a 12-month blog content calendar.

We went to Ahrefs, put some <20 KD keywords together and delivered in a sheet. They wrote articles on those topics and now they're shy to 100k/month traffic.

Just kidding....

SEO isn't just some number game of contents and links.

It's a strategic process of making the most out of your last mover's advantage.

Meaning, you always get to check what have worked for your competitors, and steal it for your SEO game.

For Ambient AI, at first, we found out 20+ direct/indirect competitors who're doing good in SEO.

And then we broke into their blog, link profile and EEAT activities, and quantified them in a very simple and straightforward way.

This paved in a way towards a secure blog marketing strategy, paired with link building and EEAT goals.

This is the summary of our SEO competition analysis framework- https://docs.google.com/spreadsheets/d/1a-eOPcoi9DF-W2lvVVXSNrLCtPBYNxMlmN5AP4gE3mA/edit?usp=sharing

If you're a SaaS/Product looking for sustainable SEO leads, go ahead and identify what's your competitors are up to, and what's been working for them in SEO.