SEO suggestions for our website needed!
https://themesberg.com
Hi indiehackers,
We have a marketplace website for web UI Kits & Templates. I think we have done most of the basic stuff when it comes to SEO (meta tags, speed optimizations, some keywords) but we are still struggling getting a larger amount of traffic from organic search. Currently it's about 5-10%, we have much more direct and referral hits.
What would you suggest to increase our chances in getting a better rank on Google over time?
PS: keep in mind that I do understand that SEO takes time and we want to do it for the long term.
Thanks,
Zoli, Co-Founder
Links:
https://themesberg.com
https://demo.themesberg.com (we keep the demos here)
Hey first off beautiful looking website! I'm not sure if you have Ahrefs set up but you are starting to rank for some keywords with fairly decent search volume associated with it.
However, I think there are some technical issues that can likely be cleaned up.
There are roughly 68 404s I ran into when I did a quick Screaming Frog crawl. 404s aren't an issue necessarily but I'd recommend running a Screaming Frog crawl and finding all pages that show a 404. If they have traffic associated with them I'd recommend recreating the page with the same URL structure and/or redirect it to a topically relevant page.
I'd apply a dynamic no-index tag to the https://demo.themesberg.com subdomain. While there is a canonical tag on these pages the site is still indexed.
I'd look at building out more unique Title Tags based on the keywords you're targeting.
I'd also recommend developing a content marketing strategy and being a bit more consistent with blogging.
The good news is you have some decent back links right now pointing to your website. I think there are some technical SEO and content tweaks you can make to improve your organic presence.
Hey,
First of all thanks for the extensive feedback and improvement suggestions!
Website looks very good. A couple of quick things I noticed. Page speed and technical issues. Use pingdom tools to check the speed and what to fix. I got a 3 second load time which is bad for SEO and user experience. You need more content in your blog. The one you published is good. You need to add some more content to feed users and search engines.
Thank you for the suggestions. We'll see what we can do with the speed :)
You should check this out: https://www.linkedin.com/pulse/note-topical-relevance-content-marketing-links-danny-ashton
I'll give it a read, thanks!
It seems like your website doesn’t have many pages, just the homepage and the product pages.
Even if you manage to rank no.1 for those commercial keywords, your total search volume will still be very low.
What the majority of websites do to get more qualified traffic is targeting informational keywords, and this is usually done writing blog posts.
Yes, we will start having more pages as we launch products and of course we need to write more articles. Thanks for the suggestions!
Hi Zoli,
I check your website. First of all you should work on your website speed on mobile. It is too slow. User need a high website speed. Other than that you should choose some keywords related to your website and promote these keywords on different websites.
Thank You
Some stats from GA for the last month if it's relevant:
This comment was deleted 3 years ago