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21 Comments

SEO tricks when your site is new

https://www.bitcompare.net

Hey guys,

I'm using SEO as the main traffic driver to https://www.bitcompare.net. I know how powerful it can be as a sustainable traffic driver, however, the site is new and I'm struggling to get pages ranked well. Do you have any quick tips? I'm not looking for anything black hat, just some obvious this that can help move it up the list.

Thanks!

submitted this linkon October 3, 2019
  1. 9

    Hello,

    Maybe you've already done it, but just in case:

    • Create one or more sitemaps and submit them to Google
    • Do a long tail keyword search and write articles based on what you find to position yourself
    • Write a few "pillar" articles that answer a specific question that your audience is asking. Incorporate internal and external links --> Use https://answerthepublic.com/ for this
    • Contact media / blogs / websites in the same or related theme as you and ask them to do guest articles

    I hope it helps you!

    1. 3

      All very good tips

      1. 2

        Hey Harry, not the topic here but I have to tell you : Love your website !

        1. 1

          haha! Cheers Max! Any great examples please do send my way :)

    2. 1

      Really great. Thanks very much!

  2. 6

    I have built up dozens of sites over the years, and learned a lot through trial and error. I actually did a sandboxed SEO case study over the past year (growing a site's traffic without linkbuilding) and you might be interested in it: https://www.discosloth.com/case-studies/seo-case-study-one-year-from-scratch.html

    Here are some things I think are important to keep in mind for a new site:

    • It will usually take a long time. Don't expect to see great results within a couple months. I usually tell clients that sustainable, long-term strategies will take 9-12 months before you start hitting paydirt.
    • Avoid black hat methods. I've tried this in the past, admittedly, but it will absolutely only result in short-term gains and long-term pain. Avoid cheap Fiverr-type gigs as well...good SEO isn't cheap.
    • Focus on helpful, researched, extremely detailed long-form original content. Lots of helpful images, 5000+ word articles and guides, and great branding help a new site more than anything else.
    • Make sure your site's performance (especially on mobile) is on point.

    Hope that helps!

    1. 4

      Great tips here. Just wanted to emphasize the 9-12 months point.

      To illustrate, I've been running frontendremotejobs.com since july of last year.

      Organic traffic did not kick in until about a year later (see chart: https://monosnap.com/file/Qjen5u08QK6YHs4py7rAY8d3GYZUpB)

      1. 3

        I have some similar experience, but it's usually some external factor that kicks in for that sudden rise.

        Like having an accidental backlink from high authority page, some random social media buzz, or suddenly targeting some keyword well (like added popular jobs category, shifted job ads design, added structured data, or job ads content).

        Then Google treats you as more important, and content more valuable by pushing you higher. If you perform well on those higher positions, then it goes full circle, and you have some chances again.

        Last time this again happened on my project statsglitch.com too: https://www.dropbox.com/s/25yi9k2btll756x/Screenshot from 2019-10-04 08-01-49.png?dl=0 I was even thrown to the #1st position by some popular keyword for a day. Unfortunately, it was not a good fit, according to Google, and I was sent back to the bottom next day :) You should check the Seach Console for more details if you're interested to find out your reason.

    2. 2

      That's a very interesting case study, thanks for sharing! Do you think it would be possible to make 10-20x those numbers without a proper link building?

      If yes, would choose different niche/keywords with higher search volume, or "just" 10x more content?

      If no, why?

      1. 1

        Yes, but I think the answer is actually time rather than more volume. Keywords with higher search volume actually won’t work for a new site, as they’re usually much more competitive. Snag many low volume ones first, rather than fewer high volume ones, until you’ve built up some authority.

        1. 1

          Thanks for the answer. Do you plan to continue this experiment with almost no link building? It would be interesting to see how traffic changes on the next 12-24 months if you continue to do this semi-passive link building :)

          1. 1

            I don’t plan on doing any “linkbuilding” at any point, really. We are getting a lot of traffic and it increases reliably every month, so I’ll probably just sit back and see what happens without it.

  3. 5

    I found https://neilpatel.com/ubersuggest/ tool to be quite useful when looking for content ideas.

    1. 1

      Yes, I came across this a while ago. Thanks for reminding me!

  4. 4

    Don’t look for tricks. Focus on your fundamentals first:

    Step 1:

    • Create product/ service pages for your commercial keywords

    Step 2:

    • Do keyword research to discover relevant long tail ones
    • Write 10x in-depth informational content
    • Promote your content as much as you can to acquire links
    1. 1

      Can you elaborate on the tools you use to do a long tail keyword search?

      1. 1

        To start the free Google Keyword Planner should be just fine 😉

  5. 1

    Hi, I would recommend using a blog http://mikeshakin.com/ for more information. There is enough useful information to help you solve many issues related to marketing, SEO promotion and other marketing trends and utilities. There is also a lot of useful information for beginners!

  6. 0

    Yes, you can start with the indexing the pages of your website on Google. After that you can check these points:

    1. Website speed
    2. SEO friendly URL
    3. Mobile Friendly URL
    4. URL Structure
      After all these you can promote your website on different websites.
      I hope these things will help you.
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