Share Your Growth Hack That Worked

For anyone out there building a niche subscription based app in the B2C sector, definitely have a look at the concept for a "free trial timeline" on your paywall The concept was famously introduced by Blinkist, read more about it here: https://uxplanet.org/how-solving-our-biggest-customer-complaint-at-blinkist-led-to-a-23-increase-in-conversion-b60ad514134b. For me personally, it worked incredibly well and it has massively impacted ARR growth. Interestingly enough a couple of month later I redesigned my onboarding only to realize that the same effect could achieved by a great onboarding, too (in case you are curious: the free trial is presented as a gift in the onboarding flow).

Does that count as a growth hack? ;-)

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For anyone out there building a niche subscription based app in the B2C sector, definitely have a look at the concept for a "free trial timeline" on your paywall The concept was famously introduced by Blinkist, read more about it here: https://uxplanet.org/how-solving-our-biggest-customer-complaint-at-blinkist-led-to-a-23-increase-in-conversion-b60ad514134b. For me personally, it worked incredibly well and it has massively impacted ARR growth. Interestingly enough a couple of month later I redesigned my onboarding only to realize that the same effect could achieved by a great onboarding, too (in case you are curious: the free trial is presented as a gift in the onboarding flow).

Does that count as a growth hack? ;-)

mkdev1

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4 years ago
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1. 1
  
  This is a great one! Thank you
  
  Dan Kulkov
  
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  4 years ago
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