Should you warm up your email account?
When you become serious about emailing, one thing you want to prevent is your emails ending up in spam. But how can you make sure your emails don’t land up in the spam folder? Warming up your email account may be the solution.
Email warmup has been trending lately in the email industry. When you start diving into email outreach best practices, you will likely be advised to warm up your email account to increase your email deliverability, in other words: increase your chances to end up in the primary inbox folder.
More and more companies are offering email warmup tools and it’s becoming hard to pick one. We’ve written this guide to help you understand what email warmup really is, how to do it properly and pick the right warmup tool (should you actually need one).
TL;DR. Here's a foretaste of our ranking:
- Mailreach
- AutoWarmer by QuickMail
- Folderly
- Lemwarm by Lemlist
- Warmbox
- Warmup Inbox
- Mailwarm
- Email Warmup by GMass
- OutreachBin
- Warm Up Your Email by MailShake
🤔 And you, do you warmup your email address?
Warm up is very important - something I only learned in the last year and is something everyone needs to be aware of when email is a big part of their strategy. However I am not sure it is enough.
So for example, I use SES for delivery of my email and my IP's and addresses are all warmed up. And when I use various inbox placement tools I can get into inboxes on most systems.
But not on hotmail or outlook. These two are absolute buggers and all my tests go to spam.
Any thoughts?
Hey Steve! First thought: it seems more an issue relating to anti-spam filters than email reputation. You should probably try to fine tune your email so that it doesn't have spammy words (you can use this free tool for example: Spam Words Checker).
Also, you have probably done so but just in case, here's again a checklist of the best tips to level up your email deliverability.