Side-project marketing works
https://www.theverge.com/2022/5/4/23056688/wordle-new-york-times-subscribers
Wordle brought in tens of millions of new users for New York Times after they bought it. Proof that side-project marketing works. Also proof that fun little projects can have a big impact.
It's wild how one simple little game (much like Angry Birds) can make people retire. SO jealous xD
I know NYT and Wordle are a whole different ballgame. But I've heard about this working for indie hackers too.
I haven't tried it yet. Anyone have any experience with it?