Six lessons you can apply to increase your revenue from content [Insights from recent work]

Hello, community!

The lessons are based on a recent work I did for a brand designer, but the core message applies to everyone producing content.

I made the post as simple as I could. But I am not perfect.

If something is not clear, leave a comment or send me a message through Twitter as @ MrNicolasForero. Always happy to help!

Without further ado, here are the six lessons of the week:

1/ Not everyone knows what branding (insert what you do) is.
Branding is a term that people outside of design do not truly understand.

People can think it is a deck, wireframe, logo, website colors, and many other things.

When in doubt, dumb down your message until a teenager can understand it.

2 / The benefits you see are not the benefits your audience sees.

A well-designed package can make someone choose a product over the other.

It might not be the best one, but it is the one perceived with the most amount of value.

The problem is that your client does not know this.

Use examples and case studies of people who have repackaged to help them see why your services are a no-brainer.

3/ Align your message with the industry you serve.

While evaluating her audience, I noticed her passion for sustainability.

She described the businesses she serves as small businesses with a big mission.

Sustainable businesses have a big mission, but it is not necessarily a connection you make right away.

The solution is to align your website, social media profiles, and content with one specific audience. If it is not relevant to them, ignore it.

4 / Pain points are the biggest source of content.

Businesses with poor branding (think about what people suffer with when they don't have you) lose clients, reputation, and credibility. People do not think they are worthwhile.

· Is that a problem? Yes.
· Is there a solution? Yes. And it is called branding.

In all the content you produce, point out the problem, its implications, and how your services are the solution.

5 / Start small with content and then scale.

Even after knowing her user's pain points, it is necessary to consider constraints.

SEO works but it takes too long to learn.

Instead, find a community where your audience is already at and start building relationships there.

Make their lives better and see how you slowly become the go-to person around your niche.

6/ Put in the work to create better content.

If you have been publishing for a while and are not seeing results from it, stop.

Ask yourself why it is not working. And if it does not work, search for help. It is faster and cheaper than spending months without seeing results.

Next steps.

Save this, apply it, and if you are not willing to apply it, send it to someone who will.

If you have any questions, comment on them here or find me on Twitter as @ MrNicolasForero.