Spent 6 months on contracts. Users came for proposals.

Built Accordio for contracts. AI-generated, legally solid, get-paid-on-time kind of stuff...

Turns out... people are using it to write AI proposals from meeting notes.

They hop on a call, dump their notes into the AI, and get a full proposal draft in 2 minutes. The contract part comes after.

I spent months perfecting the contract flow. Users found their own workflow.

This is why positioning is the hardest part of building... even for niche apps. You think you know what problem you're solving. Then you watch someone use it and realize they're solving a different one.

Now leaning into it. Meeting notes → proposal → contract → payment. The full flow.

Still at 300ish users, still at €0 MRR. But the activation is finally clicking.

Sometimes you don't find product-market fit. Your users show you where it is.