Starbucks Odyssey - what do you think?

Starbucks recently launched Starbucks Odyssey - an NFT-based Rewards loyalty program. Starbucks Odyssey experience will engage consumers with various activities, i.e. Starbucks branded games, fun challenges, etc.

The interesting thing is Starbucks is avoiding tech-lingo, for instance NFTs are journey stamps.

What are your thoughts on this? Do you think Starbucks will eventually replace traditional Starbucks Rewards with Starbucks Odyssey?