Stop Asking What People Think — I Ask What They’ll Pay (Dead Simple Pricing Test Solution)

Most founders “validate” by asking for opinions.
They post polls, tweet features, run waitlists — and feel good when people say, “Cool idea!”

But opinions are free.
Payments aren’t.
And that difference is everything.

This week I tested pricing the hard way:

• Picked one feature
• Set a random price ($15)
• DMed one real person: “Would you pay $15 for this right now?”
• Logged yes/no, then changed the number tomorrow

It’s uncomfortable. But it’s the fastest path to truth.
Every “no” taught me where value wasn’t clear.
Every “yes” showed where pain was real.

I ended up at $9. Indie10k's most customers are founders who just started their SaaS, they feel a coffee fee is better. So that be it for now.

Your validation doesn’t start at launch.
It starts at the first ask for money.

📖 Full write-up: https://indie10k.com/blog/2025-10-17-ask-for-money-not-opinions