Stop focusing on pre-click optimization strategies ⛔️

Creating a marketing campaign goes beyond nice copy, design, and offers. The success of any strategy is coupled with a good narrative, a well-planned journey, and a strong positioning.

Think about how users interact with your ads, how they land on your website, which pages they browse, how the decision-making happens, and how they engage with the brand. It is all about a good user experience ✨

Although many performance marketers concentrate their efforts into pre-click optimizations, both pre- and post-click optimizations are key for successful campaigns.

Pre-click includes everything before the user clicks your ad, while post-click is everything after the ad click.

After some time working with paid media, companies hit a conversion plateau with pre-click optimizations. It stops increasing no matter how hard you try to optimize. Also, most conversions don't happen on the first visit.

👉 If you want to stand out and actually see game-changing improvements in your campaigns' performance, you need to go the extra mile and start optimizing what happens after the user clicks your ad.

Start paying more attention to what happens inside your website. 🔍

#cro #conversion #conversionrateoptimization #ads