Stuck in a rut? Here's 22 ways to troubleshoot your SaaS quickly.

There is no silver bullet in marketing.

Anyone can be a great marketer. It requires that you are a diligent data tracker and that you can make data-driven decisions based around that data.

With that said, when you are trying to generate converted paid users for your SaaS, you STILL then encounter the following problems:

• which features do I add to continue growing faster?
• how can I onboard end customers for my SaaS?
• am I spending the right amount of money on the right channel?
• where do I place my efforts into improving the my overall SaaS product?

Your marketing is as great as the data that you capture.

Therefore, you could be missing some key aspects of your SaaS where you can grow your SaaS (or at least, overcome some plateaus).

With that said, here are 22 elements in the Wilder Asset (Diagnosis) Framework that you can use to quickly troubleshoot the problems within your SaaS.

"Don't go into the marketplace without this framework. It's dangerous."

• OVERALL (what is the overall direction of your SaaS? Do you plan to scale your SaaS larger or is it to provide you with some stable income on the side? Having a clear perspective of where you want to take your SaaS helps you make smarter congruent hyper-focused decisions so you can grow your SaaS to the level that you want to take.)

• Economy (You know what is awful? Your SaaS not surviving the downturns of the economy. The economy is a force that is larger than us but how will your SaaS survive or thrive when the economy is good? In bad economies, make sure that your SaaS is essential; in great economies, make sure that your SaaS is growing with trends.)

• Market (Who does your SaaS serves? Sometimes, our end users finds us. Other times, we have to find product-market fit. By understanding who your market and what they want, you can create better copy and an overall higher-converting experience for your end user.)

• Channel (Where are your SaaS end users? Are they on Instagram or on Whatsapp? Are they on Linkedin? How do you find them? Finding the right (growth) channel is a quick way for you to get the right end user faster? This is especially when you develop and experiment with growth strategies that you can use to drive more users to your SaaS.)

• Model (How much do you charge? Why do you charge that much? How many end users do you need for your SaaS to support itself? By understanding how your payment model is structured, you can better onboard and keep more paying end users for your SaaS.)

• Legal/Jurisdiction (Not a lawyer but what are your tax strategies to save your company more better. How much do you want to pay for incorporation? Do you value jurisdictions that have more protection laws versus those without? Finding the right jurisdiction helps you scale your SaaS better - and you can take care of advantages for your SaaS.)

• Security (how do you protect your SaaS? This can mean various different things from growth (Generating 100 paid SaaS users is our greatest security) to cybersecurity (how do we maintain an overall smooth UI experience for our end user). It's deciding what is the core thing that you want to protect within your firm.)

• Revenue (how much revenue is your SaaS is generating. It's simple enough. How much MRR (monthly recurring revenue do you want your SaaS to generate by next month and what steps can be taken to get your SaaS to hit that MRR goal?)

• Resources (what tools or tech stacks are needed to launch your SaaS? how much do those tools cost your SaaS? how can you reduce the cost of your Operations Cost of your SaaS - even with your +80% margin - before scalability threatens that completely?)

• Culture (what is the culture of your SaaS? Is everyone on your team seeing how your SaaS can expand into future markets or is this a micro-project? As you add more team members into your SaaS, having an unifying experience is important to filter in and filter out the right team members.)

• Team (who is on your team and what is their domain of responsibility? Are the people on your team useful or can they be replaced because they are not needed? Having the right amount of team members for your SaaS prevents your company prematurely scaling.)

• Internal Operations (how is your SaaS run internally. These are the operations that your end user never sees but still are vitally important. What growth marketing metrics are you tracking to grow your SaaS? What are your reinvestment processes? What are your firing and hiring processes? How is you SaaS ran when no one is looking?)

• Product (The end offering. What are you offering to your end users and why do they want? Is your product in demand? What does your end user want when it comes to using their market. What supporting features are helpful for building and developing your end product?)

• External Operations (These are the customer-facing operations that your end user sees. What are the operations that run seamlessly without you being involved with your end user? Did you build a high-converting chatbot dialogue tree for your end users to use to find answers to their questions? Do you have a stable content publication process?)

• Presentation (What is the quality of your copy and your website to your end user? Is the messaging congruent on your social media platforms? Is your CTA (call-to-action) positioned correctly so that you are onboarding more leads for your SaaS? This is how you present your SaaS to your end user so that you can present a clear message to them directly.)

• User Interface (function) (This is how your app functions. How does the end user interact with your SaaS app and how does it support the one major USP that your SaaS app has? This is where you focus on functionality first before how your end user feels about it. This way, you are building a necessary feature that is needed.)

• User Experience (experience) (This is how your end users feel about using your app. Is your app useful or is it painful to use? This is where you track how your end user is using the SaaS app. This is how you can improve the overall experience for the end user without adding in a feature that your SaaS does not need.)

• SPREAD (These are methods that you use to expand the outreach of your SaaS app. You're on Linkedin so you use Linkedin Display Ads to generate traffic for your SaaS app. You're on Linkedin so you use Linkedin Sales Navigator to generate Active Conversations with your end users. What are you doing to get more users on your SaaS app. This works much better when this is congruent with your growth channels.)

• CONTENT (This is not limited to content marketing but when your end user is using your SaaS, what content are they seeing? Is that content beneficial for them to be seeing at that time?)

• FUNNEL (How are you onboarding, converting, and acquiring end users for your SaaS? Is your funnel short and simple or do you request that your end users schedule a Demo with you? How your funnel structured depends mostly on who you are targeting directly?)

• NETWORK (This is the number of people who are actively involved within your network. You have multiple networks within your SaaS: your e-mail list, your end users, your demo appointments. Do you have operations for you to stay engaged with your end users?)

• LOOP (how does your SaaS generate more users on its own? Do you have a referral program? Do you leverage user-generated content for your end users to share your content with other potential users? This question asks, "How do I get my end users to get more end users for my SaaS?")

Again, If you are encountering these problems with your SaaS, you can use this framework to better understand your overall positioning to grow faster.

This framework helped me pivot my service faster, by the way.

When I first started my service to help B2B SaaS companies, I've focused solely on one channel (Linkedin) instead of fully understanding what B2B SaaS companies (more users).

I then positioned my service around helping B2B SaaS companies gain more users (with channels outside of Linkedin). Because of this, I can now focus on the best available growth channels for your SaaS (even if Linkedin is included).

If you are looking to generate "as many users as possible" for your SaaS, then you can have your own tailored Growth Strategy to achieve that by clicking here.

Thank you for taking the time to read this.

Let me know in the comments if this framework is helpful for you to better diagnose (and resolve) problems in your SaaS.