Success On Product Hunt Is Worthless - So Stop Wasting Your Time On It

For most indiehackers, Product Hunt (PH) is the holy grail.

Tons of potential customers with wallets at the ready - just waiting for your product to launch.

But the problem is that these potential customers are virtually worthless to your business after launch week.

The vast majority of those on PH are early adopters - they jump on every shiny new thing because it's, well, shiny and new.

But early adopters are worthless.

They aren't indicative of any actual demand amongst those who you will actually be selling to for the rest of your startup's life.

What's more, they'll likely churn very quickly...

Case in point - draft.co launched on PH and made it to the front page - peaking at number 3. This brought in a few thousand dollars in revenue, but the PH customers churned at a rate of 50% (the churn rate for their non PH customers is around 10%).

Does this mean you shouldn't launch on PH?

Of course not. There's nothing wrong with using PH to generate some revenue - but don't be fooled into thinking that success on PH means that your startup is successful or will be a success.

In practical terms - the pressure should be off you! Don't spend too much time fretting and worrying about your PH launch. If you decide to launch on PH, then just get it done as quickly as possible - the results are largely irrelevant to your startup's long term success.