Talk to your prospects!

This may sound like a broken record but please don't write any code without talking to the people who'll be giving you money to use your tools.

I'm currently researching my latest product idea and I've spoken to almost 30 potential buyers which has completely pivoted the idea I have had and discovered an even bigger issue that exists.

Please talk to the people who you are building foooorrrr.

Cheers,
Mukhtar