The hidden growth channel we’re exploring for Trackly
While talking to HR leaders and operations teams, we noticed something interesting.
Many companies don’t discover workforce tools by searching for them.
They usually hear about solutions through people they already trust:
• HR consultants
• payroll providers
• recruitment agencies
• outsourcing partners
• operations advisors
That made us rethink how B2B SaaS growth works.
Cold outreach can help start conversations, but partnerships can create trust before the first conversation even happens.
So we’re exploring a partner-led approach for Trackly:
Instead of only reaching companies directly, we want to work with people who are already helping businesses improve their operations.
The idea is simple:
If you already work with companies struggling with attendance, workforce visibility, shifts, or remote team management, you can introduce them to a solution that helps.
The interesting part about partnerships is that it’s not just about referrals.
The best partnerships happen when both sides genuinely solve a problem together.
Still early in this journey, but I’m curious:
For founders building B2B SaaS, what has worked better for you?
Building a direct sales engine first, or finding strategic partners early?
Would love to learn from your experiences.
This is a great strategy . One of a SaaS company in my circle ( I know the founder) This is a first hand experience from the founder himself their revenue before partnership was $2k ARR and they made a partnership with another SaaS product which most of their target customers are using and this partnership really added fuel to their growth and yesterday I came to know they are clocking $200k ARR this year
I think both have their place, but partnerships seem to scale trust much faster. A warm introduction from someone a business already relies on usually opens doors that cold outreach can't. The key is finding partners whose success naturally aligns with the problem your product solves.