The levers of a solid customer acquisition strategy 💼

Congratulations! You've done the research and built an amazing product.

You were even able to get an initial set of customers, but now you are finding it very hard to scale to the next level of business. This checklist is for you.

Here is the brief checklist to make sure you are doing everything right:

1. Right customer acquisition strategy
2. A resistance less onboarding
3. Engagement/retention plans
4. Monetization strategy

All four points above have their own depth of work requirement.

I'll start with providing a briefing on the 1st checklist - Customer Acquisition - for now.

Customer acquisition has many levers:

• Organic - Right SEO/ASO for right customer segment
• Paid ads/marketing - Recommended only if you prepare the sequential steps, otherwise it will be a waste of funds.
• Content strategy - The simplest is to get started is by creating knowledgable articles, Twitter threads, LinkedIn posts ect.
• Product integration - Give users of other products the chance to start checking out your product.
• Referral - This could be a game-changer, if you think you have an initial set of customer who are using and enjoying your product, set up a referral strategy.

Whatever I wrote above is certainly very brief.

Happy to answer any specific queries related to your product.