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Things to do to become Product-Led: Use Users to Get More Users

For SaaS products, you must make something every day in order to acquire users. Sending emails, sharing social media posts, etc.

No matter how useful they are, you must do something to create a loop, so you don't have to do it every day.

An example of one of these loops is using users to get more users.


Example #1 ( producter.co )

If your SaaS product is better when people collaborate, you should encourage users to invite their colleagues.

Onboarding or signup flows can be improved by adding an invite-a-friend step.


Example #2 ( chartmogul.com )

Provide users with shareable assets and let them share them with their audiences. Whenever people achieve something, they want to share it with others.

You can adapt this to your own product to gain more users.


What are your thoughts? Do you know any related example ?

on October 28, 2022