This week I start reviving a "failed" product

This week I start working on a "failed" product.

Why?

Almost 2 years ago I launched what became bunni.ai. It was a simple "Chat with PDF" web app.

This was just a few months after OpenAI released their first API.

It sort of went viral, because it was early. It got picked up by all the AI directories, like theresanaiforthat.com, which brought in the majority of the traffic.

It earned some revenue, although not much. But enough to tell me that "there's something here".

But I dropped the ball. I was working on another product at the time, and was focused on growing that.

As a result, I could not keep up with the pace that was required to grow an "AI product" at the time. The winners were executing on their idea 24/7. You had to be fast.

Months later I saw the traffic, and revenue, drop. And was disheartened because my competitors got way ahead.

I gave up. It was too late. I didn't move fast enough.

Or so I thought.

This week I revisited bunni.ai, and researched its competitors. They're all doing better than ever. And they're all continuing to grow, despite their products not changing much from how they were a year or two ago.

I digged into some research, and the demand for products like http://bunni.ai and its competitors are at an all time high and still growing. Which surprised me!

I assumed AI products, especially "wrappers" would have a short shelf life.

If I had stuck with it, bunni.ai would have grown steadily and would be generating a decent amount of revenue now, still.

My product didn’t fail because it was a bad idea. It failed because I didn’t execute.

The difference between me and my competitors?

They marketed well, and iterated consistently. They stayed focus. Found a formula. Rinse and repeat.

I, OTOH, didn't do much marketing, and gave up too early.

Yes, shipping fast is important. But shipping consistently is even more important.

If I had remained consistent, despite moving slower, I think the product would still have grown.

So this week I start fixing this.

Data shows that there is still a big enough market for something like bunni.ai (but with more sophistication than ChatGPT or Claude), and there is a lot of need with a customised version for different niches.

I'm getting back on bunni.ai, starting with a fixing a few critical bugs and adding a couple of customer requests.

And then I'll be focusing on YouTube + shorts on YT, TT and IG for growth. Already made a content calendar for it.

Want to know if I succeed? Follow my journey: https://x.com/farez