TikTok for B2B products?

Has anyone had success getting followers/leads/sales from TikTok in a B2B niche?

If I were building a B2C business, it would be a no-brainer, but for a WordPress analytics plugin, it seems like it could be a waste of time trying. I'm having a hard time picturing people watching content about analytics amidst videos of dancing, comedy, and ramen tutorials.