Tip: Increase organic traffic by changing your headings to questions
Winning rich snippets can get more eyes on your content. Increase organic traffic by adding FAQ schema and questions to informational pages.
A recent SEO test by SearchPilot resulted in them capturing rich snippets and getting a 3% uptick in organic traffic on informational pages within a test period of six weeks. All they did was change the headings to accommodate FAQ schema by turning them into questions, and then apply FAQ schema to the page. SearchPilot left all other content as it was, but it may be necessary for you to adjust the body so it reads as a question and answer. Here's an article on how to add FAQ schema. Or you can go with a schema generator like this one from Saijo George. And make sure to A/B test before going all-in.
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Very interesting. I didn't know that including questions in titles could lead to an improvement in SEO.
Nod to @saijogeorge of tl;dr Marketing 👍