Tip: Repositioning strategic work as marketing to acquire users

I thought I'd share a surprising/not-so-surprising marketing tactic that I just tried today. The backstory is that I needed to do some research on my competitors to truly understand how I am positioned in the market and help inform my product roadmap. The work involved me researching 18+ competitors and putting in tons of hours of work to do my due diligence. After I was done, I decided to write up the research but positioned it as an educational blog post. I released it today on Medium here. And within 12 hours got 10K views. By far the most popular blog post I had ever written. The overall result was also 3x the normal amount of users I would usually acquire within the same timeframe.

Just thought I'd share something I learned today. I never intended my research to become a blog post but I didn't want to waste so much hard work! Hope this helps.