Tips for launching a product on Kickstarter?

Hello Indiehackers!

The team over at Phlywheel is getting ready to launch a new product on Kickstarter and I’m looking for some tips on executing this properly.

We’re launching our, “Who the Deck Are You?” cards, which help you define what your brand personality is and what your voice should be – this can be applied to your business, a new product, or any new project really.

We’re excited to launch on Kickstarter next week, but we could definitely use some tips and tricks for maximizing our visibility on the site and externally.

Do you have experience with Kickstarter? If so, please share your stories and advice!

Thanks :)