To grow your course, do things that don't scale

Today, I launched my new course. To grow, I've done things that don't scale. Here's how I've doubled sales.

1. I respond to every single email.

This is only feasible on a small scale. Once you surpass 10K+ students, there's no way you could keep up on your own. I treat this as a competitive advantage of being a small course creator.

2. I join Zoom calls with students.

Again, this does not scale. But most of the time I'm able to answer their questions quickly. Being helpful is my best customer service asset.

3. I answer questions across the web related to the course.

From Stack Overflow to GitHub Discussions, I help others to create leads back to my course. If I answer their question, they view me as credible and are more willing to pay for my expertise.

4. I bundled exclusive discounts into the pre-order and launch.

Both services (Checkly and Divjoy) perfectly compliment the course. This additional value makes it an easy decision for anyone on the fence about purchasing.

5. I created a community.

Online courses are more successful when shared with others. Our Discord community creates a space to ask questions, meet others, and get feedback.

These tips have helped me double sales with pre-orders.