Trade landing page feedback

It's probably good enough as it is, but you can improve it quite a bit without too much work imo.

Some things to consider (personal opinions):

• overall, it doesn't leave much of an impression, and doesn't feel professional enough.

Once it's in the budget, I would consider hiring an illustrator to do some illustrations to give a consistent brand / feel that stands out a bit more (in place of the standard icons). Biological technical drawings would be interesting. You could maybe find some online that work right now for your hero image or to split up some of the text further down. Not sure if that's easy to find, though.

In the mean time, you can make it look a bit cleaner (although this will maybe look standard or templated):

• I would try to get all the icons to be the same color palette. Maybe blue, since that seems easy
• remove the background (distracting, doesn't add a positive feeling)
• change button color to something more exciting
• add a margin to your header bar (left: 260, right: 260) -- currently pulling attention away from middle of screen, uncomfortable for user
• change p text color to something lighter, like : #4e616c, and your header text to a dark grey/black

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Hero section:

• move button underneath text, add a biological technical drawing on the right side

• change button color to make it more dramatic

• I would decrease the text

i.e. hero feature sub-text could be:
"We help biotech investors find hidden gems and save time"

"We help biotech startups raise money and grow their business"

see here: https://imgur.com/a/F3o160Q (I just chose a random google result for the image, no idea what that is... lol)

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"Biotech ..."

The two-column text with checkmarks is overwhelming to me

I would separate the pitch for investors and startups (have a separate horizontal block for each. ). You could add an image next to each to fill up the space instead if necessary

• You could reduce text here, ie:

"Investors, we can help:

technical diligence support for deals $5M+

find and vet candidates

process deal flow

understand a new area and find interesting companies (or start one in house)

learn more about biotech"

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"Select past projects"

Change background -- would just do a light blue

see here: https://imgur.com/a/dr14LMz

add a CTA "get the case study" with email address sign up (even if you don't have a case study.. can make one if necessary, otherwise just set up a call)

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On demand domain expertise

Change icons to one color, change text color

see here: https://imgur.com/a/PjpdtO3

again can cut down the text, i.e.

"The right expertise for your project"
"We assemble teams with the expertise you need; academics, experienced industry scientists, attorneys, clinicians and investors."

"Data-driven insights"
"Rigorous analysis and evidence-based recommendations. Our executive summaries save you time, and the full chain of evidence lets you dive deeper where necessary."

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Cheers & good luck

Hi there,

I think overall the landing page is quite nice. Things I would improve:

• the dark cloudy thunderstorm background image. I would use a friendlier picture which also has some meaning
• the part with the check list which starts with the heading "Biotech consulting and research agency serving:" Here I would somehow include some small images so that the user is not only confronted with text
• the part where you present pictures of yourself: the description texts are not aligned and the images do not fit to each other, because the right one has a white frame and the left one a circular border
• I would remove this "hover for details" feature, where the card expands. I just find it annoying.

Best wishes