Transition customers from on-premise --> cloud solution

I have a point of sale system that can be installed on pre-premise or in the cloud. Download /On-premise is a one time purchase that gets you updates and support for 1 year. Cloud is recurring each month or year.

Cloud is better from customers (most of the time) and our business (Recurring revenue, easier support, we do upgrades and backups)

I tried maybe 3-4 years ago to move people from download and it was met with anger from customers so I decided not to do it.

If I want to do this again what is the best way to let customers know? I want to stop offering the download solution be 100% cloud.

I would say for new customers I am 75% cloud and 25% download each month. It use to be 75% download and 25% cloud maybe 4-5 years ago.

Is this a good idea?