Ultimate Ad Copy Bible: 30 Approaches

Copywriting is king.

Copy is a vital part of hooking users when running ads through paid, organic or otherwise.

Most people are shit at bringing variety to their copy though and just follow the latest trend (cough Alex Hormozi cough)

The best marketers run ads with a big variety of approaches and let the data decide which wins.

Here is a document my ads managers use to help trigger their brain to come up with far more variety when writing copy for our clients:

That's 30, as of writing, styles of copy that I've personally used on clients over the last 7 years of running an ads agency.

What will work for your brand I do not know. So get testing!!

Any questions or thoughts on copy styles i've missed, please do comment below!

I hope it helps! ✌🏼