For the past few weeks, I’ve been diving deep into the world of automation and experimenting with the controversial CRM, GoHighLevel, by learning from various Skools.
If you’re unfamiliar, Skools are community groups similar to Facebook groups but offer more advanced features, like the ability to gate certain content for paid subscribers.
I came across Hamza Baig on Instagram. His content immediately grabbed my attention due to his raw and unique style. He uses a flow chart designer tool, like LucidChart, to visually explain how to sell automation services to local "boring" businesses.
His use of colorful flow charts and clear, copy-pasted headings drew me in and kept me clicking on his videos.

Hamza's ideas were interesting enough to make me join his community to learn more about automation. I navigated through his resources and videos, and his approach was informative and engaging.
Hamza’s content and community convinced me to invest $97/month to try out his version of GoHighLevel and his paid resources. All because of his content strategy of sticking to one niche, ‘Automating boring businesses' with his visually appealing flow chart, that pushed me to his community.
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The pairing of 'runs locally' + 'no API keys' is undervalued positioning. It speaks to the technical buyer who has already been burned by SaaS tools that changed pricing, added rate limits, or went down at the wrong moment.
The one-time purchase model makes sense when the tool does a defined job well. What's the job this tool does?