Using LinkedIn to talk to potential Beta Users
Hey.
LinkedIn has plenty of users, and in some cases already segmented into groups that align with a site's purpose.
Has anyone actively built an initial beta user process around targeting the users in these groups? If you've gone this route, care to share your experience? Good/Bad/etc.
Thanks
I have some experience. My approach is to find people that could be interested and then inMail them (via sales navigator) or connect & message them. In the message I explain shortly what I am after and --important-- why exactly this single person opinion is so important/relevant.
My CTA is to ask if they would answer couple of questions I have, either in a call or chat.
It produces better results than cold email / message bcs your intent is to learn, not necessarily to sell. Some % of them will become your clients.