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UX mistake 38: Using Popups Too Often
by
Jonas Kamber
https://uxmistakes.co/many-popups/?t=ih38
Popups can have a drastic improvement on conversions if you place them strategically. I like combining popups with heatmaps to see where on my landing pages there is some kind of action.
Keep in mind that you don't need more than 2-3 max popups for your entire site. Less is more in this kind of scenario