We are having a VERY hard time finding clients for our proposal, can you help me unlock ideas?
We make mistakes like most entrepreneurs.
We thought we had a GREAT idea and built it without really validating the business potential of it.
Today we have a developed platform and some clients, but they are not enough.
I feel like we have a GREAT product, interesting solution, but customers aren't on our radar.
What I can do? Can you help me get inspired?
Summary: We implement Headless Architecture on WordPress for any type of web project.
We do this to make the frontend programmer's job easier and save time.
Here you can see our website so we can draw more conclusions: https://gorillacms.com/en/
The problem, I don't know how to segment the type of client that may need headless architecture.
I really appreciate any ideas and sorry for my English. It is not my native language.
I would advocate drafting a plan. With minimal information about your business and state, I ask that you please take this recommendation with a grain of salt!
Who my potential customers are?
You have two possible ways here.
Complementary Reading
If you haven't seen this yet, I strongly recommend the book "The Mom Test" before talking to the customers so you can get some insights on how to approach and get good value from those conversations.
Oh @hugodias, thank you very much for your time and help. All this that you indicate I have in mind since we started with GorillaCMS but I could never execute it in an orderly manner.
I am going to lean on your important points and put together a plan to execute everything and give it a record for at least 3 months to draw direct conclusions from small teams that are using WordPress in their stack.
So far we have worked on a handful of projects and they have all worked very well. Really using Headless Architecture to give the Frontend more freedom is a great value.
I just need to represent it as a value proposition and find the type of client that may be interested.
The space of use is very wide.
Friend, thank you very much for your advice!
I sincerely hope this helps and that you succeed! I was a WordPress developer many years ago, and I can relate. Back then, running a Javascript-only SPA-like frontend was a problem due to SEO, but I know that that's not the case anymore.
I've been to agencies that developed hundreds of websites a month, and they were constantly looking for ways to improve the velocity of shipping new sites or make it easier to maintain and reuse stuff.
Best of Luck!
I have been building Micro SaaS HQ and I see this problem all the time with many people building products first and then talking to users.
Two ways to solve your immediate problem:
Option 1: (More with marketing)
Option 2: (More with sales)
Hugo gave absolutely FANTASTIC advice and I'd love to add onto it if I can.
Can I ask if you're seeking clients that you'll implement the headless architecture for, or customers who'll be able to self-serve using the tools on your platform? It wasn't entirely clear to me from your site, although dev work certainly isn't my specialty so I may just be understanding!
Have you been able to put any of the other suggestions here into action yet?
Hey Jorje, try marketing on Reddit, one of the best places to look for the clients you want to target. I built www.promotee.co , you can give it a try for free.
The Costco Employee Website serves as a central hub for all internal communications and resources for Costco staff. The webpage is probably only viewable by Costco workers after entering their employee ID and password. https://costco-employee-website.info/