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We let people call their AI receptionist before asking them to buy

Hi Indie Hackers,

Bran and I are building Sayora, an AI receptionist for UK trades.

The problem we chose is very ordinary: the next job often rings while the owner is already doing the current one.

When they can’t pick up, Sayora answers. It says it is AI at the start of the call, uses the business’s own information, captures what the caller needs, screens cold sales, can book the job, and texts the owner a summary when the call ends.

Our working bet is that the main barrier is trust, not explanation.

So we built the trial around a real conversation. A visitor finds their business, Sayora builds a demo receptionist from its website, and they can call it before deciding whether to claim it.

The early-access plan is £49 a month. It includes a dedicated UK number, calls answered day and night, no per-minute charge, a seven-day free trial, and no contract.

We are two founders building it ourselves in Edinburgh. We are early enough that useful criticism can still change the product.

Would a successful demo call be enough for you to trust an AI with real customer calls?

If not, what proof would you need first?

https://sayora.ai/

on August 3, 2026