The numbers this week:
Active users: 463
Sessions: 511
Registered users: 10
Created at least one QR code: 3
MRR: €80
The big problem I'm staring at:
7 out of 10 people signed up and never created a single QR code. That's the activation gap I need to fix before anything else - more traffic won't help if people aren't experiencing the core value.
This week I'm not adding features. I'm not chasing traffic. I'm focused on one question: why aren't new users creating that first QR code?
Suspects so far: onboarding is too generic, no empty state prompt, CTA inside the dashboard is weak.
Goal by end of week: Test at least one onboarding change and see if activation moves.
Long term goal: €600 MRR by December 2026. Still a long road from €80.
Anyone else dealt with low activation rates? What worked for you?