Hey indiehackers,
We've spent a couple of days looking into the best way to make a first impression about a product. Starting with a problem it solves. And it's never a perfect pitch, and we're overly biased with being too deep with the product.
It's currently a fight between Mr. Infobusinessman and Mr. Nerd. If you have a couple of minutes to read through both perspectives on the problem, pls share which one you would prefer over another and why.
What the thing really is: it's an end-user web app allowing to evaluate the market demand for any value proposition in any geo/language. Now, to the versions.
Built by {our team}, {app name} allows to get audience insights and perspectives from digital traces their members leave in web search.
Everybody lies. Intentional or not, lies form overly biased decisions and opinions. Whenever it comes to massive transformations in technology, business, or politics, the lies multiplies exponentially leading to failed ideas, companies, and leaders.
What do people really want? What are the challenges they are facing? What do they want to accomplish in their lives? How to make great ideas be heard, globally? How to find a common ground with people having a different cultural or, generally, any other background? How to convey unique values that will transform our routines, lives, and societies?
Built by {our team}, {app name} allows to get insights directly from your prospective customers from anywhere in the world. Without talking to them.
PMF is challenging to achieve — it requires a lot of direct customer communications, preferably face-to-face.
PMF is challenging to maintain — incumbent companies are overly focused on customer insights over audience or 'market' insights, which creates biased perspectives about the needs and pain points in the target market.
To achieve and increase content marketing ROI, companies and editorial teams should be able to consistently produce high-quality content targeted at buyer personas and focused on their pain points. The challenges are about continuously researching and prioritizing the pain points, ideating, structuring, and crafting content.
Thanks for reading through. You've looked at two ways to position the problem we're solving. Now, which version (A or B) looks like a problem-problem to you? Kind of, which one is craving to be solved compared to other? Sort of, what would you 'buy into?'
P.S. I know that it's also a question of target audience, but let's skip this for now.