What can we learn from Nike's Email Sequence?

Well, a few months ago I signed up for Nike’s email list & even bought sneakers to see how this brand builds customer relations and uses email marketing to boost its e-commerce sales.

Highlights from their sequence:

• Emails resemble sales pages
• Multiple products per email
• Subtle promotion in post-purchase Emails
• Consistent branding
• Uses psychology of surprise
• CTAs push their App / Nike Plus
• Benefit focused: Free shipping, 30-day guarantee, Access to Nike experts

That's the skinny TLDR. I’ve put together a full teardown going in-depth on every one of Nike’s emails. Check it out here
Just do it ;)

Hopefully, it will guide you when you are writing your own email sequence.

If you want a second opinion on your own email journey, feel free to comment. Happy to help. Been working in email for longer than I can remember.