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What is your webinar funnel? 👇
by
Marie-Ange Koné
What are the first action you take toward the leads you generated after a webinar?
First of all, what's the strategy behind the scenes?- If the webinar's purpose was to sell then most webinars these days are showing the demo=> achievements/results and the pitch.
Often this is divided about 50/50.
That being said people already know what your product/service is about and those who need it took action.
If someone missed the time you should remind them about an upcoming session or where the replay can be viewed. (maybe it's evergreen?).
If the webinar's purpose was to generate leads, then you have to give leads what was promised in the first place. (what was the reason they subscribed).