What's the best SaaS marketing book you've read recently?
Books.
I'm always on the market for new titles, especially ones that can help me improve in the SaaS marketing department.
Just finished:
- Traction: Get A Grip On Your Business by Gino Wickman.
The book beautifully explains how to set up and test traction channels. It's exceptional for SaaS marketing. The only downside is that I haven't read it sooner.
Next one:
- Oversubscribed: How To Get People Lining Up To Do Business With You, the second edition by Daniel Priestley.
Super excited about this one.
So, what is the best SaaS marketing book you'd recommend and why?
Cheers!
Great suggestions! Love Traction.
Not marketing per se, but I'm re-reading The Ultimate Sales Machine by Chet Holmes, it's a sales classic and gives an amazing primer on sales and education-based marketing (rather than cold pitching people with your product, educate and add value and demonstrate why your product is necessary).
For anyone looking to get more into Copywriting, The Copywriter's Handbook by Robert Bly is an amazing intro to the field and provides tons of examples and frameworks.