What's the future of D2C brands?

They've over-relied on advertising on third-party platforms than on building owned channels. I think they need to combine utility and community and help build trust, on their own channels.

And while doing so transition from fragmented experiences to integrated digital ecosystems to foster true consumer connection in 2025 and beyond.

This can also go on to shape the nature of social media and engagement online. I'd love to know what the community on Indie thinks.